Baba Lybeck is Helsinki based journalist, producer, and speaker. She has studied comparative literature and holds a master´s degree in Philosophy. Most of all she is a power lady spreading positive energy around her without forgetting to mention her credits in weightlifting and training.

We had an opportunity to have a chat with Baba about her relationship with fashion and what inspires her within. Hotel Marski by Scandic provided beautiful premises and atmosphere both for the chat and the shoots.  What happened during our chat - we got inspired by her!

Diversity. That is most definitely something that caught my eye regarding House of Wilow! This is one of the ongoing current topics. Fashion as a phenomenon is at the forefront in many ways – therefore I believe that fashion will extend the perception of how we see unisex fashion.

Your relationship with fashion

I would describe my relationship with fashion as pragmatic. However – I think that fashion as a phenomenon is an important form of art. Some of the fashion designers and influencers are like walking pieces of art that I admire greatly. Regarding my own casual style, I prefer classic colors such as beige, black, and grey. On the contrary, when dressing up for work, I like to play more with colors and shapes. In color-wise, I have noticed that on a TV the cold tones and bright colors work best. Thus, this is a clear style guideline when making the clothing decisions.

Inspiration & values

I get inspired by expressive and personal style, simplicity, and strong aesthetic appeal. Currently, I am much inspired by new rising Finnish clothing brands, to which House of Wilow belongs. Seems that the Finnish clothing industry is under a turning point and new interesting newcomers are popping up.

I am a true liberal humanist and I´ll do my everything to prevent climate change. Diversity is an asset and an important driver in all fields of life keeping me awake and curious. Fostering diversity is a matter of heart to me.

Sustainability

I saw a photo taken from Atacama in Chile where 100,000 t of clothing waste was abandoned in the desert. Most of the clothing was unused and had still hangtags on. Anxiety took me over and that was the final straw – I made a personal choice not to support fast fashion. Sustainability and recyclability are the current guiding principles in my decision-making related to clothing. This also means that in this validation, I prefer Finnish brands.

With this said, sustainability is the main guiding principle in all my consumption habits: I´m vegan, however, occasionally I enjoy eating fish, I do use my muscles or public transport for commuting. Social responsibility is fundamental- especially what comes to the clothing industry. I don´t ever want to support anything unethical related to fashion.

Unisex-fashion and diversity in fashion

Diversity. That is most definitely something that caught my eye regarding House of Wilow! This is one of the ongoing current topics. Fashion as a phenomenon is at the forefront in many ways – therefore I believe that fashion will extend the perception of how we see unisex fashion- or gender-free collections - which will promote diversity in a wider perspective which I´m truly delighted for.